Fashion's Night Out 2010 ©All Rights Reserved

On September 7, three days ahead of the next Fashion's Night Out, US Vogue will stage a public extravaganza featuring more than 200 models.
Meant to showcase what's in store for the shopping event on September 10, the focus won't be on brands but on fall's most important trends.
"We felt it is important for people to see what wonderful fashion will be in stores at that moment," Vogue's editor-in-chief, Anna Wintour, commented. "This show will focus on the key trends we've identified for fall so that shoppers will have plenty of inspiration to join the fun during Fashion's Night Out."

Editor-in-chief of American Vogue Anna Wintour ©AFP PHOTO/Patrick Kovarik

The move follows a debate, mainly initiated by US fashion designer Donna Karan, whether or not it makes sense to offer spring's clothes in fall and vice versa. The general tenor of the industry right now is to reassess when clothes become available in stores.
"Making fashion and design accessible and exciting for everyone was one of our biggest goals when we first set out to launch Fashion's Night Out," said George Fertitta, CEO of NYC & Company, New York City's marketing arm.
Apart from the show, there will also be an entire clothing line launched at the event, and a TV special to be aired on CBS September 15.
Tickets to the show will go on sale at Lincoln Center’s box office this summer—and a portion of the proceeds will go to The New York City AIDS Fund.

Published 26.04.2010