A model showcases the Louis Vuitton Spring/Summer 2012 collection ©AFP PHOTO/PATRICK KOVARIK

Louis Vuitton has confirmed its entrance into the realm of fragrance, with master perfumer Jacques Cavallier-Belletrud heading up the scent development.

The news is significant considering the French fashion house has not marketed any perfumes since the 1920s and '30s, and it signals another expansion following the brand's ventures into watches in 2002, fine jewelry in 2004 and eyewear in 2005.

WWD reported January 4 that Cavallier-Belletrud has officially started work with the brand, although there is not yet a date for release as the perfumer will be taking his time and traveling the globe to find the perfect scents. The upcoming fragrance will eventually be distributed exclusively in Louis Vuitton's 461 boutiques worldwide.

"Making perfume is a magnificent journey, which starts with the quality of the base ingredients," explained Cavallier-Belletrud. His past work includes L'Eau d'Issey, Dior Addict, Poeme by Lancôme and Stella by Stella McCartney.

Louis Vuitton isn't the only major fashion house to announce new fragrance ventures: beauty giant Estée Lauder announced last September that it has partnered with Italian label Marni for the latter's first foray into perfume, set for release in fall this year.- Relaxnews

Published 06.01.2012